The purpose of the brochure was to celebrate the people who were part of Nuffield’s 50-year history. A cover concept was created which used a montage of employee headshots to form the shield that was an integral part of the organisation’s logo.
The montage approach was carried forward into the page layouts, which used a mix of employee, archive and stock imagery to tell different stories. The client also wanted a ‘growth’ element as a secondary visual device throughout. A vine graphic was developed using brand colours to provide visual continuity through the pages.
Despite the volume of content in the pages, the layouts were carefully designed to create an intuitive flow for the reader. The result was a well-paced brochure from beginning to end.
