To capture the story and spirit of the brand over the past year, glossy, stylish fashion imagery was used for the cover and to lead key sections of the report.
The report’s page layouts made the most of New Look’s archive imagery. A vibrant ‘mood board’ approach using fashion styles, infographics and facts were crafted to reflect the report’s different themes.
An eclectic mix of imagery was an essential part of the client’s vision, and helped to tell a well-rounded story of a year in the New Look brand.
