The umbrella logo needed to encompass the four sub-brands, so a set of colour-coded graphics signifying the different benefits was created to sit above the logotype.

 

The four sub-brands were then created in the same style.

 

The brand was then applied to brochures and wallet cards, which used the graphics and colour-coding to designate the various employee benefits.

 

As part of the promotional materials for the new scheme, an exhibition stand was produced using the key brand elements and selling points.