The i-Learn brand invited employees to ‘switch on to learning’, a message visualised through the logo’s central ‘i’ symbol which represented a ‘power’ switch. This was supported by a suite of five brand colours, each one relating to different learning sections of the website portal.
To enrich the brand’s visual style and reinforce the diversity and opportunities of the i-Learn platform, a series of icons were created aligned to the brand colours. When used together, they created a powerful visual device that worked well for both web and print.
The i-Learn brochure shows how the logos and icons worked together to create a simple, positive and energetic brand that would appeal to the broad demographic within the National Express workforce.
The i-Learn brand was also adapted to teaser and launch posters, where the eye-catching colour of the designs was combined with clear, accessible content.
To guide employees through the modules and resources available on the platform, a series of web banners were created which adapted the brand to suit the specific messages. Together these helped create a consistent and well-rounded visual identity for the client.
