The campaign needed to be cost-effective and accessible to all employees, so print was chosen as an ideal way to make an impact in all workplaces. Two posters were developed – an infographic about the dangers of dust followed by one themed around mental health.

Another theme of the campaign was workplace ergonomics, aimed at both office-based employees and those driving or doing manual tasks. Posters and two pocket-sized ‘z-cards’ featuring illustrations and infographics were created to deliver the key safety messages.

Through a series of clear, simple and bespoke illustrations, the campaign included a useful guide to stretching exercises for employees to follow.

A horror theme was used to communicate important safety messages about the perils of not having the right posture, resulting in two memorable posters which had real ‘stand-out’ appeal.