To give its new community partnerships initiative a strong visual identity, Enzen needed a new logo that would work across all its communication material. The creative treatment was an elegant development of the main Enzen logo, with a ‘handshake’ motif used to evoke care and collaboration.
With the community brand established, Enzen needed a strong visual concept for ‘Mission Sustainability’, a partnership aimed at local primary and secondary school pupils. The logo variations and suite of campaign materials used a fun spy theme to engage the target audience.
The purpose of ‘Mission: Sustainability’ is to support science learning for Years 7-13 through a series of learning modules created by Enzen and teachers. Two poster designs were created to raise awareness of the modules and inspire the pupils about the challenges set.
As an additional resource for teachers and pupils, worksheets were created to reflect the campaign’s visual style, theme and provide tips and insights into the challenges.