The client needed a distinctive visual identity that evoked style, sophistication and creative flair. A ‘signature’ graphic approach was developed out of several options presented and then applied across online and print materials.
The branding included a new website, stationery and other assets.
As part of the client’s marketing campaigns, a series of magazine adverts were created in the style of the new brand. They were all based on a template that was strong, consistent and still had scope for varied creative treatments depending on the promotion.
